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Text-to-Give: Supporting Valley Children’s Hospital on Kids Day

Kids Day. A benefit for Valley Children's Hospital

If you've ever driven through Fresno, California, and seen 8,000 perky volunteers wearing orange aprons, waving at cars, and selling newspapers, you’ve probably arrived on Kids Day.

Since 1988, Valley Children’s Hospital has partnered with ABC30 and The Fresno Bee to orchestrate Kids Day, one of the largest fundraising events in the Central Valley. Raising more than $10.1 million dollars over its 34-year history, Kids Day donations support the greatest needs of the hospital system.

Although the coronavirus pandemic temporarily sidelined street volunteers, the 2021 Kids Day campaign forged ahead as a virtual event promoted through a variety of strategic partnerships.


Long-time participants such as schools, businesses, volunteers, grateful families, Valley Children’s Hospital staff, celebrities, and many others in the community took to social media to help spread the word on how to donate virtually to Kids Day.

— Jessica Duarte, Manager, Annual Development at Valley Children's Hospital


Supporters could choose to donate through the Valley Children’s Hospital website, purchasing a special digital version of The Fresno Bee, or use Give by Cell’s mobile fundraising platform.  

With Give by Cell’s Mobile Give service, the donation only takes 30 seconds to make and is charged to the donor’s cell phone bill. Exclusively for nonprofits, organizations can choose a specific dollar amount to be charged, between five and 50 dollars. Donations can be a one-time event or a monthly recurring gift. There are also options to collect donor information for further engagement.



For the Kids Day mobile fundraising campaign, donors texted the word GEORGE to the short code 20222, received a text response confirming the $10 donation, and simply replied “Yes.”

More than 2,000 individual donors used the text-to-give option to donate to the 2021 Kids Day campaign.


Valley Children’s treats more than 166,000 patients a year–-that’s one in eight children from among the 1.3 million kids who live in their 12-county service area in Central California. Whether it's a congenital defect or a teenager newly diagnosed with leukemia, this important organization delivers safe, high-quality care for ill and injured children around the clock.

Want to see Give by Cell’s mobile giving platform in action and support first-rate, lifesaving care for children?

Donate to Valley Children’s Hospital today by texting GEORGE to 20222.



Read More about Text-to-Give Here

Text-to-Give: Supporting Valley Children’s Hospital on Kids Day

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