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N.J. Nonprofit's Donations Skyrocket After It Integrates Mobile

Lunch Break, mobile giving, live-event fundraiser, fundraising, fundraise

Lunch Break, a nonprofit that provides necessities like food, clothes and fellowship to the needy in Red Bank, N.J., hosts an annual fundraiser concert during the holidays. In years past, while ticket sales and other promotions raised funds to alleviate hunger and lead the community to self-sufficiency, live-event giving was limited to passing a bucket, which would net a few hundred dollars at most.

This year, Lunch Break contracted with Give by Cell, and raised more than $2,500.

“It was quite the difference,” Lunch Break Director of Development Kate McMahon said.

About 1,200 people attended the concert, which featured popular local band Brian Kirk and the Jirks. During a short intermission, Santa Claus came out to make a speech to the crowd.

“Santa came out and told people to take out their cell phones. And everyone did,” McMahon  said. “It was easy to donate and do it right there. They were happy to do it. It’s on-the-spot fundraising.” Following the event, many others who had not brought credit cards to the concert called in to make additional donations.

Lunch Break was extremely happy how quickly Give by Cell was able to activate the organization’s fundraising campaign, that Give by Cell was willing to take a proactive, hands-on roll with the nonprofit, and the ease of use.

“It was astonishing how fast Give by Cell was,” McMahon said. “The people-side of it was amazing. The CEO calls you. [Our campaign] was as important to them as it is to us.”

N.J. Nonprofit's Donations Skyrocket After It Integrates Mobile

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