Part One of a Three Part Series
Life has gone mobile. For many, life is lived on the move and cell phones and mobile devices are our guides helping with communication, directions, purchases, music, news updates, videos and more. "Mobile" has become the way much of America is using their computer. iPhones, Androids and BlackBerries are replacing laptops and desktop computers. Tablets and mobile phones are replacing the way that people access the information when they are on the road.
Think Amazon.com, Zappos, your airline . . . People use their mobile phones and tablets hundreds of times a day. They have made the leap and many - especially younger people - expect the nonprofits they support to have user-friendly technology. Consumer-based businesses have made the shift. Now it's time for the non-profit sector to do the same.
Ask yourself, your staff and your board members the following questions. How quickly and easily can people give to your nonprofit? Do they have to write a check? Fill out a form and send it in? Can they give in the moment? At a football game, concert, conference, or while in church? Can people use their cell phone or mobile device to give now, or do they have to wait and make the gift later?
While large gifts are made after careful consideration, many gifts are made as an emotional response to a well-orchestrated call to action. If you miss the emotional moment you miss the gift.
Here's an example. It's your annual gala. Your guests are assembled. They just heard a powerful and motivating talk. The room is a buzz. The speaker closes with "Text the word 'GIVE' to 45678 and you instantly become part of the solution."
Your guests start texting and they immediately receive a link to your mobile giving page - or better yet, a mobile giving page customi