Colleges and university development departments need to use every possible technology tool to raise money in such a competitive environment. The most successful new tool introduced in the last ten years is donating by mobile phone.
You might ask why?
Today’s alumni don’t have landlines or checkbooks, but they want to donate if it’s convenient.
“It’s so convenient. Our donors don’t have to remember a confusing web address,” reports Brittany Yantos, Director of Annual Giving. Yantos finds that the conjunction of people all together in one place creates positive peer pressure to donate. Nearly $22,000 was raised in one day.
Mobile technology is the most effective fundraising solution today. Sign up for a free demo by clicking the button below to see if mobile giving can increase your donations this fall.