The fifth annual #GivingTuesday saw double-digit growth from 2015 and continued an upward climb since its inception in 2012, according to the Huffington Post. One of the biggest growth sectors in the data indicated that 22 percent of all donations were made from a mobile device; up from 17 percent in 2015 and 13 percent in 2014.
“Mobile giving is now the new normal in the nonprofit sector,” the HuffPost declared. “The combination of mobile-friendly website, email and social campaigns are driving improved conversion rates.”
The data came courtesy of Blackbaud, which monitors and processes donations to U.S. nonprofits. The organization reported online giving increased a total of 20 percent over the previous year. Blackbaud processed more than $47.7 million in online donations from U.S. nonprofits on Nov. 29. That figure is significant but is even larger in comparison with the first #GivingTuesday event, when it processed just $6.6 in online donations.
Since that first year, #GivingTuesday has seen an overall online donation increase of 317 percent. More nonprofits are taking part in the annual event, too. This year, more than 30 percent more organizations joined in than in 2015.
The volume of online donations also increased by 31 percent, and an average online donation was $126. “Online giving continues to outperform traditional off-line donations when major gifts are excluded,” the Huffington Post reported.
With more than a fifth of online donations being made using mobile devices, nonprofits are increasingly turning to SMS-based donation platforms like Give by Cell.
Give by Cell offers several mobile giving solutions that will cover all your needs, from individual campaigns to a permanent donation strategy, such as an automated text-based donation service specifically for 501c3 organizations for smaller amounts that can be made individually or to recur, an open-to-all service that accepts donations of any amount, a solution that accepts pledges, for when you want to reach out to the donors at a later time to collect payment and a call-to-donate platform.
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