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10 Powerful Ways to Promote Your Next Text-to-Give Campaign

Promote Your Text To Give Campaign

Why do some text-to-give campaigns bring in millions while others are passed over like four-day-old spaghetti? After 12 years and more than 4,000 clients, our team at Give by Cell has watched some of the largest and smallest nonprofits do incredible things to promote their mobile fundraising campaigns. 

Here are 10 ways to make your Text-To-Give campaign successful:  

1. Memorable Call to Action

Did you ask for donations? Did you tell people why you need funds? Spark some emotion in your audience and they will donate. Watch how Chorus America sang their call to action and forced this catchy jingle into the mind of everyone who hears it!

ChorusAmericaVirtual Gala_forBlog



2. Involve a Local TV or Radio Station

Reach a larger audience by promoting your cause through a newscast, radio show, or podcast. See how the American Cancer Society partnered with KENS5, a San Antonio CBS affiliate, to promote the Real Men Wear Pink fundraising campaign. Watch how news anchors, weathermen, and reporters ask viewers to “Text HOPE to 20222.”

American Cancer society wear pink-embed



3. Use a Screencast Thermometer

A fundraising thermometer is a fantastic visual motivator. Combine a thermometer with Give by Cell’s screencast and donors get immediate recognition for all the world to see and helps donors feel like they are part of your important cause. Watch how Unity Performing Arts Foundation uses a screencast thermometer during their virtual fundraising event.

UnityPerformingArtsScreenThermometer - Embed



4. Collateral

Put your Text-To-Give call to action on every piece of collateral: posters, signs, stickers, tee-shirts, buttons, wrist bands, frisbees, etc. No attendee should leave your event, in-person or virtual, without knowing your unique keyword and short code.

Text To Give Tee Shirt


5. Social Media

Create posts on every social media platform: Twitter, Facebook, Instagram, LinkedIn, YouTube and more. Ask your followers to like, share, retweet, comment, and donate. Don’t forget to thank your donors on social media too!


Fundraising Thermometer Facebook Post

 

6. Offer a Carrier-Based Option to Donate

Through Give by Cell’s partnership with the Mobile Giving Foundation, people can add the donation to their cell phone bill simply by responding “YES” to a text. No wallets, credit cards, or checks are required. A carried-based donation can be made in less than 10 seconds.

The Skatepark Project Text To Give


7. Include Text-To-Give in all email signature blocks

Your staff sends thousands of emails every week to new and old contacts. Keep your call to action in the forefront by adding it to all staff members’ email signature blocks.

Text To Give Email Signature Block

 

8. Digital Advertising

From search engine optimization (SEO) to content marketing, social media advertising, and email campaigns, digital advertising has great potential to raise awareness and reach new donors.

Digital-Ad-mockup



9. Website

Include your Text-To-Give campaign on the Donate page on your website. Even better, include your keyword and short code on your website’s home page and don’t forget to embed your fundraising thermometer.

Text To Give on Website

 

10. Partnerships

Ask your partner organizations to promote your Text-To-Give campaign on their channels.

Text To Give with Partner Organizations

 

 

We want your Text-To-Give campaign to capture as many donations as possible. Check out our suite of mobile fundraising tools, or chat with a mobile solutions expert today!

Mobile Donation Tools

Mobile Giving Tools

Mobile Websites

Text Message Engagement

Fundraising Thermometers

Click here to schedule a quick, 15-minute demo.

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415.615.0150
info@givebycell.com

 

10 Powerful Ways to Promote Your Next Text-to-Give Campaign

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